Love or hate it, social media is here to stay. 

While many companies have designated marketing teams to manaage their social media pages (Facebook, Twitter, Instgram, Pinest, etc.), few use sophisicated analytics to investigate what is being said about their brand.  This session demostarates the use of Teradata Aster text, pattern/pathing and graph functions to get move value out of social media data.  These analytical findings will enable social media departments to be able to quickly address threates to the brand and improve communcation of their current promotions. 

Note: This was a 2015 Teradata Partner Conference session.

Presenter: Liza Duffy, Teradata Corporation


This course is offered by the Teradata Education Network. To enroll online, click the Training URL link below to go to the TEN site and Log in. If you're not a member click browse, select your region, and search on the Course Number. Or to enroll by phone, call the Enrollment Center at 1-937-242-4460. Note: You must be a member to register for a course.
Course number:54798
Training URL:
Format:Recorded webcast
Credit hours:1.00