Integrated marketing offers an omni-channel view of your customers and opens the possibilities of new kinds of data-driven marketing.

Are you leveraging integrated marketing’s promise to its full potential? Do you know what kind of marketing is possible with an integrated marketing solution? This presentation explores cutting edge use cases which leverage integrated marketing in bold new ways. When your data, tools and channels are integrated, it’s possible to begin to have what were distinct campaign approaches now blend together and feed off of one another. It’s possible to coordinate campaigns, rules, content and channels in a seamless, continuous customer interaction framework. Defining these settings is all about ‘calibrating’ your marketing. Come learn the art of the possible in integrated marketing management.

Presenter: Mark Swenson - Teradata Corporation

This course is offered by the Teradata Education Network. To enroll online, click the Training URL link below to go to the TEN site and Log in. If you're not a member click browse, select your region, and search on the Course Number. Or to enroll by phone, call the Enrollment Center at 1-937-242-4460. Note: You must be a member to register for a course.
Course number:53560
Training URL:
Format:Recorded webcast
Credit hours:1.25