Integrated marketing offers an omni-channel view of your customers and opens the possibilities of new kinds of data-driven marketing.

The presentation is to acquaint business users with Structured Query Language (SQL) and some interesting techniques to access their data with examples for using CASE; Subqueries and Correlated Subqueries; Types of SQL joins and how they are implemented on Teradata; facts about NULLs; Derived Table usage and other interesting optimizer information.

Presenter:  Alison Torres - Teradata Corporation

This webcast highlights the new features and benefits of Teradata MDM 3.1.  The runtime-only Lookup Reference Data Management (LRDM) feature introduced in MDM 3.1 is emphasized.

Web 2.0 tools and technologies are another way to connect Teradata to front line users. This session explores the basic concepts of the Web 2.0 phenomenon. Topics explained include mashups, REST coding, web oriented architecture (WOA), AJAX screen manipulation, and the social networking community of online services. Some do's and don'ts will help you avoid immature technologies and get started correctly connecting your Teradata to you web site.

Integrating the active data warehouse with Java JEE and .NET applications requires an understanding of modern design patterns ...